In economics, there is a principle called “opportunity cost”. It basically means that when you choose to do something, you choose to not do something else. The opportunity cost is what you could have gotten if you had instead chosen the “something else”.

There is an opportunity cost to producing a lot of lather in our goat milk soap. We can create a lot of bubbly lather in our goat milk soap using ingredients such as coconut or castor oil. The problem is that these oils can be very drying and irritating if you use too much of them. Too much lather can often come at the sacrifice (or opportunity cost) of not enough moisturizing. So we need to balance things. We use just enough coconut oil to produce a great lather without using too much to dry out your skin. You can watch our soap in action on this video.

Ever wonder what causes a soap to lather? We’ve written about it in a GMSU article, Soap Lather: What Makes the Suds?

We think we’ve reached a super balance in our Goat Milk Stuff soap. Remember, while lather may be an important feature to you, you should not judge the quality of your soap on lather alone. Our goat milk soap produces a nice bubbly lather while still moisturizing your dry skin. We’ve minimized our opportunity cost.